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24 Sep, 20

SGI Adds Canadian Traffic Dynamic Duo to Qualified Supplier List

REGINA, Saskatchewan (September 24, 2020) – SGI has now included ATS Traffic on a list of qualified suppliers to provide digital display feedback speed radar signs for communities across Saskatchewan. Interested communities can get full or partial funding by applying to SGI’s funding program.

ATS Traffic’s, and now SGI’s, preferred radar sign is the I-SAFE 1 — a radar speed variable message sign (VMS) from International Road Dynamics Inc. (IRD), a Canadian manufacturing and technology company headquartered in Saskatoon, Saskatchewan. This particular IRD digital radar sign touts a removable battery, an optional solar power kit and the ability to alternate speed, text, and personalized pictograms.

“We are excited to now be able to provide the IRD I-SAFE 1 to our municipal customers across the region,” said Kyle Monette, ATS Traffic’s Sales Director for Saskatchewan and Manitoba. “This proven device is trusted by our customers for its durability and fully-customizable settings.”

“Our partnership with IRD is founded on our mutually shared vision for protecting vulnerable road users and work zones,” adds Bobby Cantera, CEO at ATS Traffic. “Our team is passionate about IRD products as are our customers because of the innovative, user-centric approach, and overall quality of their digital radar feedback signs.”

IRD President & CEO, Rish Malhotra, commented, “We’re thrilled to see our I-SAFE dynamic speed display sign become a preferred product in the Province of Saskatchewan. Our head office is based in Saskatoon, and it is always gratifying to see IRD’s road safety technology adopted in our home province.”

Stephen Cormier, IRD Product Sales Specialist, added, “The sight of I-SAFE radar signs helps address the public’s concerns about speeding vehicles while at the same time collecting important data on traffic volumes and speeds. It enhances safety in a highly visible way and provides actionable information for planners, so communities that take advantage of the available funding will get great value from the program.”

For more information on how to apply to SGI funding, visit: Provincial Traffic Safety Fund Grant program.

About IRD
IRD is a dynamic technology company engaged in developing key components and advanced systems for the next generation of transportation networks. Together with subsidiaries PAT Traffic and ICOMS Detections, IRD supplies Intelligent Transportation Systems (ITS) to private corporations, transportation agencies and highway authorities around the world. For more than 40 years, IRD’s systems have been making highways safer, greener and more efficient. Known globally as a trusted partner providing sales, service and support on major ITS projects, IRD is helping to shape smarter cities by empowering engineering and urban planning professionals with access to reliable and actionable traffic data. For more information:

About Quarterhill
Quarterhill is a growth-oriented company in the Intellectual Property and Intelligent Transportation System (ITS) industries. Our goal is to pursue an investment strategy that capitalizes on attractive market trends in both ITS and its adjacent markets. Quarterhill is listed on the TSX under the symbol QTRH and on the OTCQX Best Market under the symbol QTRHF. For more information:

About ATS Traffic 
Since 1966, ATS Traffic has helped organizations and communities keep workers, drivers, and pedestrians safe on our roads. With 7 locations across western Canada and over 15,000 products in our inventory, ATS Traffic design and implement traffic control, on-street services, and work zone safety solutions that are customized for specific industries and project scopes. As a 3M™ Certified Fabricator, ATS Traffic is the largest sign and barricade manufacturer in western Canada as well as an award-winning provider of installation services, consulting, procurement and logistics, asset management, ITS solution architecture, and drafting and design services. For more information, visit

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