04Dec, 14

IRD to Exhibit at Gulf Traffic Exhibition and Conference

Saskatoon, SK  December 4, 2014 - International Road Dynamics Inc. (IRD) will be exhibiting at the 2014 Gulf Traffic Exhibition & Conference from December 8 to 10, in Dubai, UAE.

Rish Malhotra, IRD's International Business Manager, will give a presentation at Gulf Traffic on the VectorSense™ tire sensor suite titled, VectorSense™ Technology for Enhanced Traffic Information, Safety and Corridor Management. "The VectorSense™ sensor suite is a sensor and measurement technology with applications in toll road operations, toll collection audit systems, traffic data collection, commercial vehicle operations and commercial vehicle safety. IRD developed this solution to provide enhanced vehicle data, including: axle spacing, axle width, lane position, single/dual tire type, tire footprint, tire pressure variation and vehicle speed - all from a single sensor suite." said Malhotra. "We see the VectorSense™ sensor suite contributing to more equitable tolling systems, more accurate traffic data systems, and safer weigh station bypass systems."

To learn more about IRD's VectorSense tire sensor suite, and other Intelligent Transportation Solutions, please visit IRD at Stand #G10.

If you would like more information about IRD's traffic systems and products, please contact Rish Malhotra at Tel: 306-653-6600 or at e-mail: or visit our web site at

About IRD

IRD is a highway traffic management technology company specializing in supplying products and systems to the global Intelligent Transportation Systems (ITS) industry. IRD is a North American company based in Saskatoon, Saskatchewan Canada with sales and service offices throughout the United States and overseas. Private corporations, transportation agencies and highway authorities around the world use IRD's products and advanced systems to manage and protect their highway infrastructures.


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